More and more businesses are seeking to digitally transform their organisations to generally meet the ever increasing demands and expectations of the present day, technically sophisticated customer. But few are prepared for the inner disruption this causes through the entire entire enterprise, which is why culture change and change management is really important.
For digital transformation to be successful, businesses need certainly to adopt agile methodologies, processes and working practices. Becoming an agile business requires a social change. Similarly, as digital transformation is basically driven by the changing demands and expectations of customers, customer-centric strategies are a must and successfully developing and implementing these new approaches needs a more integrated and fluid organisation.
Laying the Foundations of Digital Transformation
Businesses whose digital transformation projects fail are usually guilty of failing to lay solid foundations:
Laying these foundation stones requires huge culture change within the organisation and managing this technique is challenging. Unfortunately, if your organisation wants to be successful, it’s unavoidable.
As a result of ever changing and ever evolving nature of the present day world, businesses need certainly to cultivate a culture of perpetual revolution.
The times of businesses setting a technique for the following 5 years, then awaiting the business execute that strategy, are long gone servicenow implementation partner. Setting a 5 year strategy continues to be important, but the necessity to have the ability to rapidly pivot that strategy at will is fundamentally very important to the long-term strategic success of the enterprise. Most businesses, especially big and established companies, are difficult to turn and this is the reason aggressive new market entrants have the ability to sweep in and digitally disrupt industries, markets and supply chains. Established companies are too slow to respond and by the time they have mounted a meaningful response, the brand new entrant has established a solid position available in the market and is nearly impossible to remove. Companies need certainly to have the ability to pivot quickly to respond to new market entrants and changes in the competitive landscape.
Similarly, as new technologies emerge, customers and other major stakeholder group’s demands and expectations change. The innovation roadmap you are following today might be redundant in weeks or months. Agility enables quick pivoting of development roadmaps, rapid transformation of customer-centric strategies and the re-engineering of omni-channel customer experiences.
Each one of these cases cause enterprise wide disruption and with the frequency of those disruptions rising, a culture of change and constant revolution is just a must.