Social media marketing is just a term that has gained prominence and popularity within the last handful of years. But what exactly is it and how could it be used to benefit your company? Media are communication instruments. Traditional media such as for example newspaper, radio and TV formats are one-way communication formats from the publisher to the reader, listener or viewer. Social pertains to society and how it’s organized with people interacting and forming communities. Social media marketing are social formats of two-way media communication where in actuality the publishers, readers, listeners, and viewers are typical in a position to contribute to the conversation and form communities of specific mutual interests.
Social Media was enabled by so-called ‘Web 2.0’ technologies that surfaced circa 2002-5 to facilitate multi-participant communication, information sharing, interoperability, collaboration, communities buy instagram followers, and an individual or consumer-generated content (media) on the World Wide Web. It encompasses capabilities such as for example blogs, online chat, social support systems, online communities, wikis, social bookmarks, forums, video sharing, photo sharing, virtual worlds, podcasts, social news, etc.
So it follows that ‘Social Media Marketing is the utilization of social networking capabilities for marketing purposes. Not exactly – traditional types of marketing do not directly translate or work in this new environment. In traditional marketing, you’re producing materials and campaigns directed at your visitors and prospects. In social networking marketing, you’re engaged in communication with your visitors and prospects. You employ social networking capabilities in the same ways your visitors and prospects do, and you observe the principles set by the city you are communicating with. Those are major differences. Social media marketing can be extremely powerful and successful if approached and used correctly. Conversely, you are able to cause yourself lots of pain if it is approached incorrectly or ignored.
Think of social networking marketing as social influence communication via various tools, online communities, social influencers, public relations, customer service, etc. The utmost effective 5 tools are Blogs, Facebook, Linked In, Twitter and YouTube. Here are some of the numerous ways to utilize social networking marketing for your company:
Exposure for the business/products/services/solutions – the number one benefit is getting more contact with more individuals in more ways.
Improve your business/products/services/solutions visibility on the Internet – the second major benefit is increased traffic for the website and other web properties.
Generate more sales leads – the third major benefit is search engine ranking improvement which enables more individuals to find your company once they search for products/services/solutions like yours.
Increase customer loyalty by monitoring and participating in conversations about your business/products/services/solutions.
Gain insight from communities of interest for the business/products/services/solutions by participating in discussions and getting first-hand information about what buyers want.
Build your brand and authority by using your expertise to educate and assist people in your communities of interest.
Although social networking marketing direct costs are very affordable, the time demands are significant and require continuous attention.
If you have any doubts, consider these statistics from several surveys – 73% of active online users read blogs, 57% have joined a social network, 83% watch movies, 39% sign up for an RSS feed, and according to Time magazine, social networking sites are popular than pornography sites. If you’re not doing social networking marketing, you’re not using the full potential of the Internet.