Before diving into the planet of social media marketing marketing, look at this valuable advice: don’t be everywhere! As tempting since it seems to become listed on every existing social media marketing site there’s, you merely won’t have sufficient time to do so. Plus, more important than quantity is quality-keeping your audience engaged. Even though you’ve joined several sites, if none of the work to widen your reach, turn contacts into customers, and raise your sales, your efforts could be in vain.
And because it’s recommended that you join only two to three social media marketing sites, you need to be very picky. You have to choose those who will continue to work better to your advantage and give you what you need. Facebook, Twitter, and Google+ may be on the top of list of popular social sites but this is simply not a sure guarantee that they can help your company online. To make a good choice, you must first understand the various kinds of social media.
The three kinds of social media marketing:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the form of text, video or graphics. It also gives the ability to write about a specific topic while allowing people to offer comments and communicate with the content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on the web community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for instance photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The next type include wikis and social bookmarking sites. Wikis follow the same concept as the encyclopedia, providing a wealth of information about different topics. It enables creating and editing of informative content. Wikipedia is the top example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share website pages located on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you understand the fundamental kinds of media sites, the next thing is to understand which factors to consider. Ask yourself these following questions:
Where are your potential customers?
Each site has its unique culture, attracting a specific sector of consumers. LinkedIn, for example, suits professionals, and could be your best bet if they are the folks you wish to reach out to. Younger casual netizens, meanwhile, is found on Facebook and Twitter.
Which kind of content do you wish to share?
Social sites use different architectural structures, meaning each has its means of letting users share content. Yellow Pages Scraper Have you been considering video marketing? YouTube is the very best option. Pinterest and Instagram are good for those who’ll be sharing plenty of photos to attract customers. For text and links, Twitter and Facebook are the ideal platforms.
Just how much time and budget have you got?
Time and budget also may play a role in your decision. You’d have to study the sites’features in addition to marketing platforms. Though some provide free advertising, others require a fee. Some sites are far more time-consuming to control while others would only take a portion of one’s time for you to use and maintain.
Understanding the different structures of social media marketing and thinking about the abovementioned factors can assist you to land the very best choices for your social media marketing marketing needs.