It is rare to speak to a company owner who uses Twitter but who doesn’t want more followers. A few might say the numbers aren’t important and they are only focused on “quality followers.” However, it’s generally those who only have a few followers who get this to argument.
As a company owner why would you would like more Twitter followers? Listed below are three reasons:
1. More followers provide social authority. The same as every other ranking system, the higher your follower count, the more people buy Facebook page likes (your customers) assume you are an expert-or at the very least someone interesting and popular. It might not be valid, but it’s the way it works in a world where there is a ranked list for everything.
2. More followers extend your influence. Twitter is an ideal tool for spreading tips to a greater audience. When you yourself have ideas worth sharing, why wouldn’t you intend to spread them to as many people that you can? Twitter helps it be ridiculously easy to complete this. The larger your follower count, the faster your ideas is likely to be spread and shared.
3. More followers contributes to more sales. You’re likely on Twitter for one of three reasons: To be entertained, to network with others, or to offer your stuff. Whether it’s a brand, an item, a service, or even a cause, more followers provide the ability to generate more leads and more conversions. It is an excellent marketing tool for small businesses.
Before I share with you some suggestions on how to increase the amount of your Twitter followers, I believe it is critical that first I would tell you how not to complete it.
Don’t try to cheat the system and try to have instantly attract 1000s of followers overnight. If something sounds too good to be true, it probably is. Unless you certainly are a celebrity who has built up a vast audience in a few other media channel, attracting followers will probably take time and effort but the investment is likely to be worth it.
Think about buying followers? In the end, there are many individuals promoting this sort of service.
The initial reason you wouldn’t wish to accomplish the reason being it goes against the Twitter rules. But worse than that’s the actual fact buy Twitter followers these so-called followers have absolutely no affinity, connection or fascination with you or your business. It would be like your company sending a primary mailing to an un-targeted, generic list. The list would be worthless.
As opposed to using these supposedly fast-track methods for accumulating your follower count, I want to share with you a number of my favourite proven ways you may get more loyal twitter followers.
Engage and Inform
Twitter is about engagement. It is a busy and quick platform, so you’ll need to produce content that educates, informs, entertains or inspires your followers. This can be done by sharing a good mix of content, both your personal and other peoples. You will soon build a sizable following of people who want to go out with and follow you because they like what you’re saying or sharing.
Proudly display your Twitter button link
If you like visitors to your website to check out you on Twitter then make sure they are able to see your Twitter button link. You have to make it obvious to them. Don’t bury the Twitter button at the end of one’s website or blog page. Ensure it is prominent and ask your visitors to check out you. If they are on your own website they are obviously thinking about learning more about you and everything you have to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include a link to your Twitter account. (An email signature is small bit of information that gets attached automatically to the end of a contact message. People typically put their name and contact details in the e-mail signature; however, you are free to place anything you like.) Make following you on Twitter easy. Again, don’t make sure they are hunt for you.
Add your Twitter ID on your organization cards and letterheads.
Although this won’t build you a massive following extremely fast it is an excellent habit to find yourself in and is simply as important as adding your physical address, telephone number and email address.
Avoid an excessive amount of promotion.
Yes, you are able to promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you must not cross. Should you, you look such as a spammer-or just clueless. Not only can you NOT get additional followers, you will degrade your existing followers and many will just unfollow you.
Actively follow other folks on Twitter.
Start your networking efforts by being a follower of the folks you admire in your industry. Read their tweets to acquire a sense of who they are and what their objectives are on Twitter. It is a good idea to check out as many people in your industry or sector as possible. Once you have found people and started to check out them, it gives them the ability to see both your good content and your online presence. They are then prone to reciprocate and follow you back, as will many of the followers who might even come out to be potential customers.
Place your Twitter name in mass media campaigns
If you place adverts in magazines, on television or radio, you’ll need to make sure your twitter name is there for all to see and hear. Simply add the # (hashtag symbol) followed by your company’s name or promotion and people will follow you.
Keep your posts short enough to retweet.
Retweets are the only path to have noticed by those who don’t follow you, but you have to make your posts possible for others to retweet. So keep your tweets short enough for visitors to have the ability to add the RT symbol and your username (“RT @yourcompanyname”). So as an example, let’s say your name is 14 characters long you will also need to include the space. Which means, to be able to be retweetable, your tweet may be no further than 126 characters (140-14=126).
Have your Twitter link on Facebook
Almost everybody uses Facebook, so make it easy for them to hop to your Twitter account when they visit your Facebook profile. The ideal place would be in the “About” section.
Picture Twitter as a consistent, fast flowing stream. Tweets flow past and tend to be never seen again. Therefore, you’ll need to help keep your Tweets flowing so that you aren’t forgotten. Be obvious. Stand out in the crowd and you will receive a lot more followers.
Connect to Twitter from LinkedIn.
Having a Twitter link on your own LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so be sure that one of them is the Twitter account. It is likely to be ideal for networking, especially with the movers and shakers in your industry.
Reply to others publicly.
I used to answer people via Direct Message, thinking what I’d to say was irrelevant to the majority of of my followers. Because I wasn’t replying in public, this made me look unsociable. So now, I reply almost exclusively in public, and really, the sole those who see those messages are those who follow both me and anyone I am replying to that is just a small subset of my followers. By doing that, my tweets are sociable however, not annoying.
Be generous when linking to, and retweeting, others.
Twitter promotes a culture of sharing. The more you link to others, the more people will reciprocate, and that’s precisely what must happen for you to grow your follower count. You will need others to introduce you to their followers. However, don’t ask for a retweet too regularly. Once in a while is okay but when you just post content worth retweeting, people will gladly get it done for you without having to ask!
These tips will really help to improve your follower numbers and develop they provide you with some inspiration. Having said that, you’ll need to remember: If you’re at the beginning of one’s Twitter journey, nobody is really going to be paying much awareness of you.
Initially your posts is likely to be lost in a sea of other messages which are competing for attention, but on the plus side there are not going to be a lot of those who will dsicover your messages until you develop a sizable following, so here is the perfect time to produce a few mistakes.
Remember: Twitter takes a lot of work, features a small steep learning curve and can be quite a pretty scary spot to be on day one. You can find all of those confusing characters and symbols, strange shortened links, pressure to check out people you never know and so many daunting acronyms and buzz words, as well as the hashtag.
Nevertheless, despite having too much to learn and having to include some effort, you will still have a lot of fun and it will definitely give your organization and your brand a boost.